Selecting the right outfit for a brand photo session can be very stressful. Many people have no idea what to wear, and to make it worse, being in front of a camera makes most people really nervous. Here are 5 tips on choosing the right outfit for your personal brand session that will help you find just the right outfit for your your shoot.
1. Wear solid colors While picking out your wardrobe, you may find yourself gravitating towards your favourite printed pieces, but this is actually not the best decision. Florals, stripes and polka-dots may look great for your day-to-day wear, but they actually have the opposite effect in brand photography. Prints can sometimes be distracting in photographs, stealing attention away from YOU as the focus of the image, or even clashing with items in the background. Instead, it’s best to wear solid pops of color which complement you without creating too much distraction. However there are always exceptions, and I don’t believe in rules when it comes to fashion! For example a printed piece would look great in a location that isn’t busy or distracting, or maybe you want to showcase a more fun and youthful side in your brand photos. Personally I love prints, especially florals, but again it suits my brand words which are feminine, playful and vibrant. So if you opt to wear a print really think how that piece ties into your brand direction.
2. Do! Accessorize your outfit Jewelry can really elevate an outfit to the next level, making you look even more stylish and polished than your regular day-to-day look. (This is totally the reason why you accessorize for a night out!) Just remember that less is more with jewelry, so keep the number of pieces you wear to a minimum and limit the focal point to one area. For example, don’t wear big earrings together with a big necklace; just choose one and let it speak!
3. Do! Wear your brand colors The purpose of these photos is to use them on your website and other marketing materials, so it’s a good idea to keep your brand colours in mind when choosing your wardrobe. Don’t wear colors that are completely off brand for you because they may end up clashing with the other visual elements of your branding. (ie. try not to wear a hot pink blazer if your colour palette is soft blues and greens) Good news is you still have creative freedom with how you incorporate your brand colors. You can either wear your colours boldly (for example a tasteful pantsuit so you are one color head to toe) or incorporate them more subtly in your wardrobe (perhaps a scarf or pair of shoes in your brand colours paired with a neutral wardrobe) – it’s up to you!